Paid ads
Jobs this week.
Google Ads and Local Services Ads managed to your actual goals, landing on the right page.
Get more jobs, or spend less. Often both.
The “computer stuff,” finally handled by a local expert who knows your name and has it saved in his cell phone.
Google Ads, websites, reviews, the map and the phone line for Southwest Missouri contractors. Month to month, and you own everything we build.
Built only for contractors · Southwest Missouri
Southwest Missouri contractors we work for
43,000
contractor businesses researched
2,681
mapped street by street
24
Southwest Missouri towns
The business is considerably stronger than the digital system representing it.
That leaves an unusual amount of growth available without asking you to reinvent the company.
Most contractors who hire an agency get an account manager in Miami or LA who is not meant to manage their business. He is meant to manage their account. The agency works with anyone who has a website and a credit card, then uses reports and a long contract to keep the relationship alive. That ain’t us.
You could nail shingles into place with a Black & Decker claw hammer and still get the roof watertight. Getting the job done does not make it the right tool.
We work only with tradesmen and contractors. We will not sign a client we cannot shake hands with.
Rent while we build what you own.
Paid is the fast clock: jobs in days. Organic is the slow clock: the asset that compounds until you rank free. The fast clock buys the time the slow clock needs. You are never sitting around hoping the SEO kicks in. You have work coming in the whole time it builds.
Paid is renting the phone to ring. Organic is owning the thing that makes it ring for nothing.
Organic growth
Jobs forever, the part you own.
Authority, reviews, a real page for every service in every town you cover, and the map pack.
Every place a job comes from, and everywhere one leaks out.
One local person runs the whole chain. There is no delay between the person studying the market, rebuilding the website, managing the advertising and understanding what is happening in the business.
Google Ads
Managed to your goals, never a template. Your budget stays in your own account, on your own card.
Learn more about Google AdsLocal Services Ads
The green-checkmark slots at the very top of Google. We get you verified, placed, and answering fast enough to hold the spot.
Learn more about Local Services AdsWebsites
Decent but slow, we optimize it. Trash or one-page, we rebuild it. Nothing there, we build it. Yours to keep.
Learn more about WebsitesOrganic authority
Reviews, citations, schema, and a real page for every service in every town you cover. The asset you own.
Learn more about Organic authorityAI answers
Into the answers ChatGPT, Perplexity, and Google’s AI Overviews read back when a customer asks their phone who to call.
Learn more about AI answersGoogle and Apple Maps
Claim and fix the Google Business Profile, claim Apple Maps, get the categories, hours, and photos right, and climb the map pack.
Learn more about Google and Apple MapsReviews
Asked for the moment a job ends, then answered and put to work. Lifts the free rankings and makes every paid click convert.
Learn more about ReviewsThe phone line
Answered around the clock, missed calls texted back in seconds, and estimates booked straight onto your calendar.
Learn more about The phone lineStrategic growth planning
Data-backed advice on the big calls: the crew, the truck, the second location. Your margins plus measured market demand.
Learn more about Strategic growth planningTailgate
Dispatching, scheduling, estimating, change orders, contracts, job photos, and automatic review handling. Free for every client.
Learn more about Tailgate
Google Ads: managed to your goals, never a template.
This is the one most agencies get wrong, and it’s where we’re different. We don’t run cookie-cutter campaigns. We manage your spend against your actual goals and your current reality.
- Got a new apprentice who needs reps? We target the tune-ups, the leaky faucets, the low-margin high-volume work that keeps him busy and building skill.
- Happy with the two trucks you run? We block the low-margin jobs and point your budget at high-ticket, high-margin work.
- Your budget lives in your own account, on your own card. Our fee is its own line.
Some shops spend more and get way more. Some spend less and get more. Both are wins, because both are yours.
Canopy Tree ServiceGoogle Ads account, rebuilt in September
Cost per call or form$218 → $78
Click-through rate2.8% → 6.1%
Quality score on their keywordsNearly doubled
Marketing cost per jobCut more than in half
The improvement continued while seasonal market demand was declining. Real numbers from the advertising account.
Look as good online as your work looks in the driveway.
Built on real photos of your real work and wired to turn somebody who is still deciding into a booked job. Loads fast, works on a phone in a truck, and it is yours the day it ships. Not a template with your name dropped in the header.
- Built to get found in your towns
- Designed with you, not unveiled to you
- Yours to keep, in writing, domain and all
- Click to call, text me, forms that actually send
- Decent but slow
We optimize it.
Sped up, fixed, and tuned around turning homeowners into booked jobs.
- Trash or one-page
We rebuild it.
From the foundation up, a real page for every service you sell.
- Nothing there
We build it.
Fast, ranking, and built to turn visitors into calls.
Messina Plumbing & MechanicalSpringfield · plumbing, wells, septic, excavationVisit the live site 
Ozarks Custom HardscapingSpringfield to Branson · retaining walls, paver patiosVisit the live site 
Canopy Tree ServiceSpringfield · tree removal, trimming, stump grindingVisit the live site 
Holy Grounds LandscapingSpringfield · landscaping and hardscapingVisit the live site 
Nehemiah RemodelingSpringfield · siding, kitchens, baths, full remodelsVisit the live site 
417 Paint ProsNixa and Springfield · interior and exterior paintingVisit the live site
Tailgate: one place to run the day.
Estimates, scheduling, dispatch, customer updates, change orders, and reviews that get asked for on their own. It also shows us where next week is thin, so we know exactly where to go find work. Built for how a shop actually runs, not a generic CRM with your logo dropped on it.
Free Included for every client.
Someone should answer when the work calls.
A line that picks up, handles the questions everybody asks, books the estimate, and texts back the second a call gets missed. So a job never dies in your voicemail while you are under a house with your phone in the truck.
Call logToday
7:42aWater heater, booked Thu AMBooked
11:18aMissed, texted back in 12sTexted
2:05pPanel upgrade, estimate setBooked
6:30pAfter hours, on the calendarBooked
An example day, not a client's log
Real numbers from the advertising account.
If you have questions about what it is like to work with me, call the contractors already doing it.
Springfield$129 → $59
Cost per booked job
- 20 jobs booked in 10 days. Before the rebuild, the company was booking roughly 5 to 10 a week.
- Over $50,000 of excavation and utility line work added in the first quarter working with us.
Joe Messina will tell you himself: (417) 987-8740
Springfield$218 → $78
Cost per call or form
- Click-through rate increased from 2.8% to 6.1%.
- Marketing cost per job cut more than in half, while seasonal market demand was declining.
Canopy Tree Service: (417) 210-5325
We check your work before we take your money.
We are the only company that will turn down a client if we don’t know his work is good. Most agencies represent anyone with a website and a credit card. The next best represent exclusively contractors with credit cards. Then there’s The Contractor’s Contractor.
We only work for contractors, craftsmen, and tradesmen. We also only work with contractors who do quality work. Our system is designed around showcasing that quality. We vet our clients the way you would vet a subcontractor: Google reviews, personal recommendations, proof of past work. We put shoes on racehorses, not lipstick on pigs.
We take a few shops per trade, per town.
Contractors, craftsmen, and tradesmen. Nobody else.
- Plumbing
- HVAC
- Roofing
- Electrical
- Tree service
- Landscaping
- Hardscaping
- Remodeling
- Painting
- Excavation
The questions you'd actually ask.
Do I own everything?
Yes, in writing, not implied. The domain, the website, the code, the photos, the accounts, the reviews, the data. All of it is yours, and all of it walks out the door with you if we ever part ways. Plenty of shops say it. Ask one to put it in clause 6.1.
Am I signing a long contract?
No. After the first three months it runs month to month, and you can stop any month you want. A contract cannot keep a customer. A full schedule can.
Does my ad money run through you?
No. Your budget sits in your own Google account, on your own card, where you can watch it every day. Our fee is its own line. You will never wonder how much of the bill was actually ads.
Who actually does the work?
Dave, and a small local shop. Not an account manager in another state who has forty other clients. You get his cell, not a ticket queue.
How do you know it is working?
Your schedule, and calls you can listen to. Not a dashboard full of clicks that never booked anybody. If the calendar is filling and the phone is ringing with real work, it is working. If it is not, you will not need a report to tell you.
Tell me about your shop.
No pitch. I will look at where you stand, tell you straight whether we can help, and if we can't, I will say so.
- Month to month after the first three months.
- You own everything we build.
- Your ad budget stays under your control.