Most companies selling to contractors don't even do the basics, and the basics are still technical enough that a tradesman has no honest way to verify the work. "Website looks better than it did." "Phone's ringing." That's the elite standard in this industry today. Here's a better one: numbers anyone can check, from tests anyone can run.
$129 → $59
COST PER BOOKED JOB
Booked work up 54 percent, and the cost per booked job cut from $129 to $59. 20 jobs booked in 10 days; before the rebuild, the company was booking roughly 5 to 10 a week. Over $50,000 of excavation and utility line work added in the first quarter working with us. Every number comes off Joe's ad account and his Search Console. Call him and he will pull them up on his phone.
$218 → $78
COST PER CALL OR FORM
Google Ads account rebuilt in September. Cost per call or form fell from $218 to $78. Click-through rate increased from 2.8% to 6.1%. Google's quality score on their keywords nearly doubled, and marketing cost per job was cut more than in half. The improvement continued while seasonal market demand was declining.
Google's own public site test (PageSpeed, mobile). Our client re-tested September 13; the competitors, real Springfield plumbing companies, measured this summer. We left their names off. The test is free and takes thirty seconds if you want to run your own market.
| Site | Google score /100 | Main content loads in |
|---|---|---|
| Messina Plumbing (ours) | 95 | 2.6s |
| Springfield plumber A | 75 | 4.6s |
| Springfield plumber B | 40 | 10.6s |
| Springfield plumber C | 36 | 10.9s |
METHOD: PAGESPEED.WEB.DEV, MOBILE, DEFAULT SETTINGS. RUN IT ON ANY SITE, INCLUDING OURS.
Six live client sites, on the clients' own domains, running right now. Click any of them and run it through Google's own test yourself.
Joe Messina is a master licensed plumber and the shop we've worked with longest. His website scored 95 on Google's test on September 13, against 75, 40 and 36 for three other Springfield plumbers. His reviews stand at 4.8 across 264 on Google. His trucks stay busy.
95
Google site score, September 13
4.8
across 264 Google reviews
Elite Plumber, Better Builders Network
Including us. Five checks, no login, no jargon. If a company fails these, it doesn't matter how good the monthly report looks.
Did anybody ever answer? Half the forms in this corridor go nowhere. Ours send, and they're tracked.
pagespeed.web.dev, free, thirty seconds. Half your customers are on phones. If the site takes ten seconds to load, they already called someone else.
Real jobs, or stock pictures of models in clean hardhats? You can tell. So can your customers.
Where does he actually show up, on maps and under the map? Not where the agency's report says. Where Google says.
An account manager managing the account? Or somebody who knows his name, his trade, and his market?
THE HOMEWORK GETS DONE BEFORE ANYBODY KNOCKS.
43,000
contractor businesses researched
2,681
mapped street by street, 24 southwest Missouri towns
95/100
Google's own test on Messina's site, September 13. Three Springfield plumbers around it: 36 to 75
5-8
more jobs a week, most clients, inside the first month
The research is done and printed before we walk in, and checking it costs you nothing. You get Dave, not a call center.
